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What Are Memes and Why Should I Care?

What Are Memes and Why Should I Care?

I saw these things popping up all over Facebook and I thought, ‘These are kind of funny, but, what are they?’ They were memes. Where did they come from and why were people suddenly into them? When dealing with social media, I rarely understand the value of some of the trending behaviors that I see. To me, it’s just people jumping on a bandwagon; and I don’t do bandwagons, I fall off.  Only months later do I hear the social media ‘gurus’ explaining what the techniques are and how they help you brand or spread your message.  So, true to form, I was once again months behind...
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How and Why I Became HashTag Happy

How and Why I Became HashTag Happy

I’m not a ‘techie’ or ‘gadget’ girl. Never have been and I doubt that I ever will be. I’m from the time when pagers, or beepers, were the fad and I barely caught on to that.  As sad as it is, although my age places me in the population of people who should be well adept with technology and its trends, I personally struggle. However, as a person building a brand and marketing a product, I understand that my desire to succeed mandates that I develop a functioning knowledge of how to manipulate social media. My social media coach, because I’m so challenged that I need one,...
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The Wonders Blogging Can Do For Authors

The Wonders Blogging Can Do For Authors

Are you an author who is not blogging? Why? As an author, one of our most significant functions is to promote our work. How can blogging make this happen? Writers gain a following when readers become addicted to their writing styles and content. This is what drew me into James Patterson and Harlan Coben. Yet, if one has never read your book, how do you lure them into your pages? A good book cover? That works, but not on everyone. Blogging allows you to harvest a perfect reader base. This produces the demand for your product. A blog nourishes this demand by creating a...
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How My Deadline Almost Killed My Book

How My Deadline Almost Killed My Book

I am so goal oriented. When asked in interviews what my strengths and weaknesses are, people are always amazed that I say that they are the same thing. My drive. It’s obvious why ambition would be an asset, but why would it have a downside? When I decide to write a book, the project takes on a life of its own. I envision a book release party and which season I want the party to occur in. Mostly for planning of attire and location. I begin to consider organizations or schools that I can share the book with. I have to tell everyone I come in contact with about the book and...
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Why You Should Book An Author For Your Next Event

Why You Should Book An Author For Your N...

Your organization or group is holding an event and you want someone to speak. This person must transform the audience or else what was the reason that they came?  The speaker must offer direction, knowledge, passion…interaction. Sure, professionals in the area of discussion are sufficient but an author…an author is an optimal choice. For starters, an author wrote a book. That takes passion. It takes dedication and focus to transcribe a complete text.  They felt so compelled by this subject matter that they put it in permanent record for global distribution. ...