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How and Why I Became HashTag Happy

How and Why I Became HashTag Happy

I’m not a ‘techie’ or ‘gadget’ girl. Never have been and I doubt that I ever will be. I’m from the time when pagers, or beepers, were the fad and I barely caught on to that.  As sad as it is, although my age places me in the population of people who should be well adept with technology and its trends, I personally struggle. However, as a person building a brand and marketing a product, I understand that my desire to succeed mandates that I develop a functioning knowledge of how to manipulate social media. My social media coach, because I’m so challenged that I need one,...
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Are You Promoting Your Books Properly or Wasting Energy and Time?

Are You Promoting Your Books Properly or...

Finding successful ways to sell your writings can be a grueling task. I have tried everything from networking events to book expos, from book signings to social media. While I have found benefits from each source, you should research which is best to reach your target audience. Yes, there can be a difference. This is what I have experienced. Networking Events The potential issue with networking events is that people rarely purchase anything at the event. Normally, individuals mingle, discuss their products or services and exchange information with individuals that they...